10 Sep JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 3 (1192) Page 1 of 5
Assignment 3 – New Venture: Final Business Plan Format: Paper Due: Week 9, Day 7 (Weight: 25%)
OVERVIEW and FINAL BUSINESS PLAN OUTLINE
Your deliverable for Assignment 3 is your Final Business Plan. It will include content from Assignments 1 and 2, with revisions based on your professor’s feedback, as well as content from Assignment 3. Before proceeding, review the chart below to see how all your work fits together to create the final deliverable. This Final Business Plan Outline is a chart that shows how the sections written in Assignments 1, 2, and 3 are combined together to create your Final Business Plan paper.
FINAL BUSINESS PLAN OUTLINE
Option A – INTRAPRENEUR Option B – ENTREPRENEUR CONTENT created in:
1. Executive Summary* 1. Executive Summary* Assignment 3
2. Company Description 2. Company Description Assignment 1
3. New Product or Service Idea 3. New Product or Service Idea Assignment 1
4. Opportunity and Threats 4. Opportunity and Threats Assignment 1
5. Company and Management Structure 5. Company and Management Structure Assignment 2
6. Impact on the Business Model 6. New Business Launch Strategy Assignment 2
7. Team and Skillsets 7. Team and Skillsets Assignment 2
8. Financial Structure 8. Financials Assignment 2
9. Strategy 9. Growth Strategy Assignment 3
10. Project Team 10. Management Team Assignment 3
11. Marketing 11. Marketing and Your Brand Assignment 3
* Note: Although you write the Executive Summary last, be sure to place it at the beginning of your Final Business Plan.
JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 3 (1192) Page 2 of 5
ASSIGNMENT 3 INSTRUCTIONS
In this assignment, you will write the final three sections of your Business Plan, and finally you will write your Executive Summary. This section is written last because it is an overview of the whole Business Plan. Use ONE of the two Outlines below, depending if your new product or service line is to be added within an existing business (Intrapreneur) or launched as a start-up business (Entrepreneur).
Outline for Option A – INTRAPRENEUR
Create the following sections:
Ø Strategy: o Describe your strategic position in the market and what differentiates the
products or services you sell.
o How you will develop a loyal customer base for the products or services you sell?
Ø Project Team:
o List the key members of the project team
o Describe their responsibilities and skillsets
Ø Marketing:
o How will your new product or service fit in with the brand of your company?
o Will you be able to sell to existing customers? If not, how will you find new customers?
Ø Executive Summary Section:
o Write an Overview of 1 to 2 paragraphs presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion.
Outline for Option B – ENTREPRENEUR
Create the following sections:
Ø Growth Strategy: o Describe your strategic position in the market and what differentiates the
products or services you plan to sell
o How you will develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 3 (1192) Page 3 of 5
Ø Management Team: o List the key members of the management team
o Describe their responsibilities and provide brief bios
Ø Marketing and your Brand: o Describe the brand idea or concept you have developed for your new product
or service
o What marketing avenues will you use to advertise your brand and reach prospective customers?
Ø Executive Summary Section:
o Write an Overview of 1 to 2 paragraphs presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion.
DELIVERABLE INSTRUCTIONS: FINAL BUSINESS PLAN After writing the sections described above, you do not need to submit them for review before integrating them into your full Business Plan. Proceed directly to assemble your Final Business Plan, as explained below:
o Refer back to the Final Business Plan Outline chart, which you reviewed in the Overview and Final Business Plan Outline section at the beginning of Assignment 3.
o Use the Final Business Plan Outline chart to combine the content from all three of your course assignments, so as to create your Final Business Plan paper.
o Be sure to include all eleven (11) listed sections, in the correct order, in your Final Business Plan.
This Final Business Plan paper is the document that you will submit as your Assignment 3.
FORMATTING REQUIREMENTS
§ Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date
§ Include a References page to identify your sources
JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 3 (1192) Page 4 of 5
Rubric: Assignment 3 – New Venture: Final Business Plan
CRITERIA Unsatisfactory Low Pass Pass High Pass Honors 1. Paper starts with a short Executive Summary that presents key points of the Business Plan and addresses all sections.
Weight: 20%
Did not submit or wrote an incomplete Executive Summary. Did not present key points of the Business Plan. Did not address all sections.
Wrote a partial Executive Summary that presented some key points of the Business Plan. Did not address all sections.
Wrote a satisfactory Executive Summary that presented all key points of the Business Plan. Addressed all sections.
Wrote a thorough and clear Executive Summary that presented all key points of the Business Plan. Addressed all sections.
Wrote an exemplary, succinct Executive Summary that presented all key points of the Business Plan. Addressed all sections.
2. Describe your strategic position in the market, what differentiates your product, and how you will develop a loyal customer base. Weight: 20%
Did not submit or incompletely described the strategic position in the market, what differentiates the product, and how they will develop a loyal customer base.
Partially described the strategic position in the market, what differentiates the product, and how they will develop a loyal customer base.
Satisfactorily described the strategic position in the market, what differentiates the product, and how they will develop a loyal customer base.
Thoroughly described the strategic position in the market, what differentiates the product, and how you will develop a loyal customer base.
Exemplarily described the strategic position in the market, what differentiates the product, and how they will develop a loyal customer base.
3. List key members of the project or management team, and describe their responsibilities and skillsets. Weight: 15%
Did not submit or incompletely listed key members of the project or management team. Did not describe their responsibilities and skillsets.
Partially listed key members of the project or management team and partially described their responsibilities and skillsets.
Listed key members of the project or management team and provided a satisfactory description of their responsibilities and skillsets.
Listed key members of the project or management team and provided a thorough description of their responsibilities and skillsets.
Listed key members of the project or management team and provided an exemplary description of their responsibilities and skillsets.
4. Describe your branding and marketing strategies. Explain how you will attract new customers.
Weight: 15%
Did not describe or Incompletely described branding and marketing strategies. Did not explain how they will attract new customers.
Partially described branding and marketing strategies. Partially explained how they will attract new customers.
Satisfactorily described branding and marketing strategies. Clearly explained how they will attract new customers.
Thoroughly described branding and marketing strategies. Explained in detail how they will attract new customers.
Exemplary description branding and marketing strategies. Provided an excellent explanation about how they will attract new customers.
JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 3 (1192) Page 5 of 5
CRITERIA Unsatisfactory Low Pass Pass High Pass Honors
5. Include all relevant content from Game Plan and Launch Plan, incorporating revisions recommended by your professor. Weight: 20%
Did not include or incompletely included relevant content from Game Plan and Launch Plan. Did not incorporate revisions recommended by your professor.
Partially included relevant content from Game Plan and Launch Plan. Partially incorporated revisions recommended by your professor.
Satisfactorily included all relevant main content from Game Plan and Launch Plan, incorporating some revisions recommended by your professor.
Thoroughly included all relevant content from Game Plan and Launch Plan, incorporating most revisions recommended by your professor.
Exemplary use of all relevant content from Game Plan and Launch Plan, incorporating fully all revisions recommended by your professor.
6. Clarity, logic, and writing mechanics.
Weight: 10%
Multiple mechanical errors or much of the text is difficult to understand and fails to follow formatting instructions. The text does not flow.
Several mechanical errors make parts of the text difficult for the reader to understand; the text does not flow or the discussion fails to justify conclusions
and assertions
More than a few mechanical errors; text flows but lacks conciseness or clarity; assertions and conclusions are generally justified and
explained.
Few mechanical errors; text flows and concisely and clearly expresses the student’s position in a manner that rationally and logically develops
the topics.
No mechanical errors; text flows and concisely and clearly expresses the student’s position in an exemplary manner that rationally and logically develops the
topics.
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