10 Sep BCO323 ORGANIZATIONAL COMMUNICATION Task brief & rubrics
BCO323 ORGANIZATIONAL COMMUNICATION Task brief & rubrics
Task
Midterm Assignment
• This is an individual assignment
• You are requested to prepare a document where you develop the following points:
o 1) Explain the relationship of communication and culture within an organization.
o 2) ABCX is a private fashion group that operates internationally and owns several apparel and footwear traditional brands. The group is
headquartered in Barcelona and has subsidiaries in more than 20 different countries. Even if it is a private group, and they focus most of their
external communication in each of the brands, they provide yearly results on their website and they issue press releases regularly to
communicate significant changes. The CEO has been interviewed in the past in economic magazines and other relevant media.
The group just acquired SportWYZ, a young sportswear brand to reach the youngest generations and enter the sportswear category. The
agreement was totally confidential and now they need to communicate it internally and externally. They request your support to do it.
▪ a) Discuss the importance of communicating this operation, and identify different key stakeholders to be informed about it.
▪ b) Explain how you would orchestrate the external and internal communication of this acquisition, including the format(s)/channel(s),
timing, and the sample message(s). Justify your choices, and relate them to the different stakeholders.
• Expected table of contents:
o 1) Communication and culture
o 2) Case study
▪ a) Importance of communication and key stakeholders
▪ b) Communication of the acquisition
o 3) Bibliography
• The format of this assignment is a report, that should be uploaded in pdf.
Formalities:
• Wordcount: minimum 1.250 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Week 5 – Via Moodle (Turnitin). Day and hour limit: Sunday 27/02/2022 23:59 CEST
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: understand communication within an organization as an element of branding and mirror of organizational culture,
• Outcome 2: understand communication flow and apply and develop effective, ethical message content and strategy,
• Outcome 3: apply critical analytical skills to oral and written messages and choice of formats (including meetings) within an organization,
Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding
(25%)
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.
Student understands the task and provides minimum theory and/or some use of vocabulary.
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (25%) Student applies fully relevant knowledge from the topics delivered in class.
Student applies mostly relevant knowledge from the topics delivered in class.
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Proposal (30%)
Student makes a highly adequate and comprehensive communication proposal that follows on coherently and is well- justified.
Student makes an adequate and comprehensive communication proposal, connected to their evaluation and justified.
Student makes a fairly adequate communication proposal that bears some connection to their evaluation and attempts to justify it.
Student attempts to make an adequate communication proposal although it may lack adequacy, bear little relation to the evaluation, or be unsupported.
Communication (20%)
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.
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