10 Sep SWEET MoM FOODS 8 Sweet MoM Foods

Sweet MoM Foods

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Executive Summary

Sweet MoM Foods is a food business that will engage in sale of ready-made food for the consumers. The company focuses on the young male and female customers especially those in colleges and employed who have little to no time to make home-made delicacies. The growth of the fast foods industry brings a major form of competition in the industry but Sweet MoM Foods differentiates itself as a restaurant that understands the health needs of the consumers and hence makes healthy meals that can be delivered or have the customers walk in and have their breakfast, lunch, or dinner (Liu et al., 2022). The company will focus on selling different types of dishes giving the customers an opportunity to call and book their best delicacy to provide all the customers from different parts of the world to experience good food and bring home closer to them.

The company understands that there is a need to provide delicious foods that meets the expectations of the customers. At the same time, there is need for effective order management in order to prevent delays. Thus, there is need to hire professional chefs who will provide the delicacies as demanded by the customers (Rajput et al., 2020). There is also a need to hire a technical team that will manage the online order system, the management of the company website and the social media management. The target customers are the young people in the age of 18 years to 40 years. These are customers who have the time to eat out or order their meals since they are working or lack large families.

External Environmental Analysis

Political Factors

Political factors will play a crucial role in enhancing the opportunities for Sweet MoM Foods or threaten its operations. The UK health and hygiene regulations are strict and it is important to adhere to them failure to which the business will face legal consequences (McCarty et al., 2022). The breaching of the rules and regulations can lead to loss of money and damages that are caused to the brand reputation. The other laws and regulations affecting the business is the employment laws which stipulate the need for equality and pay regulation. The business must adhere to these laws for effective performance. Other political factors affecting the business include the government tax policies. High taxes will affect the revenues and the actual profits made in the business.

Economic Factors

The performance of Sweet MoM Foods can skyrocket or dwindle depending on the economic conditions. The effects of COVID-19 includes the slowdown in the economy (Gursoy et al., 2020). The reduction in the income in the targeted customers can result to low sales or poor performance in the long run. COVID-19 also increased unemployment and hence this reduces the number of customers and the effective sales from the business. UK also charges high rental fees and this will affect the profit margins.

Social Factors

The customer behaviors have changed with most customers being aware of the health impacts of fast foods. Thus, there is a rising demand for health meals that the customers can access easily (White et al., 2020). Sweet MoM Foods will cater for the local needs of the UK population and those that come from other cultures. The change in customer behaviors and focus on foods with low carbohydrates and beverages which are low in sugar will increase the market standings for the business.

Technological Factors

Sweet MoM Foods relies on technology to increase its marketshare within London. The business will thus adopt advanced technology to increase orders, marketing, and enhance public relations (Janssen et al., 2018). The use of advance ordering services is meant to attract more customers. At the same time, the use of chat bots is important to enhance the responses given to the customers and avoid delays in their enquiries when it comes to orders. However, these technologies can render some o