Chat with us, powered by LiveChat NETFLIX? Competencies In this project, you will demonstrate your mastery of the following competencies: Determine how an organization gains a competitive advantage Determine organiza - Writeedu
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11 Oct NETFLIX? Competencies In this project, you will demonstrate your mastery of the following competencies: Determine how an organization gains a competitive advantage Determine organiza

Posted at 19:53h in Business & Finance /Marketing by

 NETFLIX 

Competencies

In this project, you will demonstrate your mastery of the following competencies:

  • Determine how an organization gains a competitive advantage
  • Determine organizational risk and growth opportunities in order to develop a strategic plan
  • Defend business decisions in support of an organization’s strategic plan

Scenario

It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only will it produce revenue and profitability, but more importantly, it will strategically set the company apart from its competition.

You just have to convince senior management.

In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma.

You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.

Directions

Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:

  1. Value proposition: Describe the company’s current value proposition in the market.
    1. Describe the selected company’s main product or service.
    2. Discuss the company’s overall strategic plan.
  2. Competitive advantage: Describe the competitive advantage the company will gain by funding the project.
    1. Describe how you discovered an opportunity to do something better than your competitors.
    2. Determine how the new product or service shifts the value proposition of the company.
  3. Risks and opportunities: Establish the risks and growth opportunities of the company.
    1. Determine if the new product or service could disrupt the current industry.
    2. Identify the risks associated with the development of this new product or service.
  4. Growth opportunities: Describe the areas of potential growth for the company.
    1. Identify the growth opportunities within the company.
    2. Explain how the competitive advantage allows for growth.
  5. Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.
    1. Determine if the product or service fits within the capabilities of the company.
      Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible.
    2. Explain how the new product or service adds to the portfolio of the company.
  6. Target segment: Describe the targeted segment.
    1. Identify the target customer.
    2. Explain your blue ocean strategy.
      Note: The new market is identified here.
  7. Speculate sales: Speculate on the projected sales.
    1. Justify your product or service by the numbers; discuss your projected revenue gain.
      Note: it MUST have an ROI that justifies the project for investors and/or senior management.
    2. Explain the risks associated with projected sales.
  8. Speculate profitability: Speculate on the profitability of your proposed product or service.
    1. Determine if the project is profitable.
      Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company’s current income statement to project how the company’s profitability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative.
    2. Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
  9. CSR plan: Outline the plan to service the community or customers that purchase the product or service.
    1. Discuss how the idea demonstrates corporate social responsibility (CSR).
    2. Identify what the company has invested in as it relates to the communities they serve.
    3. Discuss how a good CSR plan helps the company gain competitive advantage.
  10. DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition.
    1. Determine if the company has a corporate culture built on DEI.
    2. Discuss how the project’s DEI plan fits into the company’s overall strategic plan.

What to Submit

To complete this project, you must submit one of the following: Funding pitch script

Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.

BUS 400 Module Six Assignment Template 24-Month Pro Forma

Netflix.com

Previous Fiscal Year

24-Month Projections

Sales

$ 29,697,844

$ 32,667,628.40

Cost of goods sold

$ 17,332,683

$ 19,065,951.30

Gross profit

$ 12,365,161

$ 13,601,677.10

Selling expenses

$ –

$ 10,000

Administrative expenses

$ 3, 896,767

$ 4,286,443.70

Total operating expense

$ 23, 503.34

$ 25,853.67

Income from operations

$ 6,194,509

$ 6,813,959.90

Other income

$ –

$ 15,000

Income before tax and interest

$ 6,194,509

$ 6,813,959.90

Other expense (interest)

$ 765,620

$ 842,182.00

Income before income tax

$ 5,840,103

$ 6,424,113.30

Income tax expense

$ 723,875

$ 796,262.50

Net income

$ 5,116,228

$ 5,627,850.80

Explanation of Assumptions

In the next 24 months, the company will introduce the weekend subscription, which will generate extra income. Therefore, I have assumed that the company will increase its revenue by 10 % in the period. Also, other expenses will increase by 10 %. Also, in the last fiscal year, the company had no sales or other expenses. Thus, I assume that through the introduction of the weekend subscription, the company will have to incur additional costs in the next 24 months.

The weekend subscription is independent of other subscriptions that the company is offering. Therefore, another assumption I made is that the subscribers will not cease subscribing to their monthly subscriptions. The standard subscription will continue generating revenue for the company in that period. Lastly, I assume the normal operations of the company will continue as before, and nothing will come that will hinder it from generating income from film sales.

References

Netflix. (2021). Netflex 2021 fiscal year. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. https://s22.q4cdn.com/959853165/files/doc_financials/2021/q4/da27d24b-9358-4b5c-a424-6da061d91836.pdf

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10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

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BUS 400 Milestone Two Rubric Activity: 5-2 Milestone Two Submission

Course: BUS-400-R1710 Driving Business Opportunities 22EW1

Name: Jennifer Moore

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Unique Value

Proposition

8.5 / 10

Criterion Feedback

Just a thought: Your value proposition states "enable the viewer to enjoy the content at all

times." The next sentence states the subscription is from Friday evening, ending Sunday night.

That seems contradictory.

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Delivers a

unique value

proposition

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

details

surrounding

the blue ocean

strategy or

how it helps

provide a

strategic

advantage

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 2/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Key Business

Model

Questions:

The

Customer

5.5 / 10

Criterion Feedback

Jenn, your section regarding charging your customers and expected subscribers appear to be

goals, and are not supported by data. They are lacking in specificity at the time when these

items should be coming together. The reading provided methods to forecast revenue which is

what the section asked for, and what the next activities will be based on.

Question: We know that not everyone writes reviews of services, especially with the increase

in requests for reviews. In addition, with the issues around the authenticity of reviews, and

with a brand-new service, do you think it would be wise to add something unique in regard to

customer service?

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Answers key

business model

questions

about the

customer

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory

answers or

missing

components

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 3/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Key Business

Model

Questions:

Assets,

Partners, and

Cost

5.5 / 10

Criterion Feedback

Jenn, the content here should match most of these BMC segments, but they do not.

Just a thought: I would think with the resources of Netflix that you would have more assets

available such as IT experts, etc.

Create

Business

Model

8.25 / 15

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Answers key

business model

questions

about assets,

partners, and

cost

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory

answers or

missing

components

0 points

Does not

attempt

criterion

15 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

12.75 points

Creates

business model

8.25 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete or

inaccurate

BMC chart

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 4/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Criterion Feedback

Jenn, many of the responses are not specific to your new service but are more related to the

company. A new service has new risks and new mitigations which must be considered.

Clarify

Business

Model

Assumptions

5.5 / 10

Criterion Feedback

You did not supply the documentation to back up the claim of "evidence" for the itmes you list

as "fact".

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Clarifies

business model

assumptions

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete

checklist or

missing

components

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 5/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Prepare to

Meet

Customers

8.5 / 10

Update

Documentati

on

8.5 / 10

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Prepares to

meet

customers

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

highlighted

sections that

don’t fit the

need

0 points

Does not

attempt

criterion

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Updates

documentatio

n

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete or

inaccurate

documentation

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 6/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Update

Business

Model

12.75 / 15

Articulation

of Response

2.75 / 5

Criterion Feedback

There are significant misspellings and sentence issues, affecting comprehension.

15 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

12.75 points

Updates

business

model

8.25 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory or

incomplete

updated BMC

chart

0 points

Does not

attempt

criterion

5 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

4.25 points

Clearly

conveys

meaning with

correct

grammar,

sentence

structure, and

spelling,

demonstrating

an

understanding

of audience

and purpose

2.75 points

Shows

progress

toward

proficiency,

but with errors

in grammar,

sentence

structure, and

spelling,

negatively

impacting

readability

0 points

Submission has

critical errors

in grammar,

sentence

structure, and

spelling,

preventing

understanding

of ideas

10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 7/7

Total 68.5 / 100

Overall Score

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Citations and

Attributions

2.75 / 5

Criterion Feedback

You provided a reference list, but no in-text citation that indicates the information that was

used from the reference sources.

5 points

Uses citations

for ideas

requiring

attribution,

with few or no

minor errors

4.25 points

Uses citations

for ideas

requiring

attribution,

with consistent

minor errors

2.75 points

Uses citations

for ideas

requiring

attribution,

with major

errors

0 points

Does not use

citations for

ideas requiring

attribution

Exemplary Proficient Needs Improvement Not Evident

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