Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strate

15 Oct Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strate

Posted at 15:43h in Business & Finance /Marketing by

Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
Assess your business strategy and performance during the second year.
Explain actions taken in regard to the marketing plan.

Custom bike company

Industry Financial Ratios

Industry Financial Ratios
Ratio	Lowest	Highest	Average	Custom Bike Company
Liquidity Ratios
Quick Liquidity Test Ratio	1.43	1.43	1.43	N/A
Activity Ratios
Fixed Assets Turnover	1.17	4.47	2.59	1.17
Total Assets Turnover	0.89	1.97	1.42	0.89
Leverage Ratios
Debt Ratio	0.00	15.22	3.04	0.00
Debt to Paid-In Capital	0.00	17.96	3.59	0.00
Profitability Ratios
Gross Profit Margin	55.28	68.13	62.75	68.13
Net Profit Margin	10.25	29.98	20.85	15.40
Return on Assets	12.69	45.84	30.75	13.77
Return on Paid-In Capital	12.69	45.84	32.13	13.77
Financial Statement Highlights
Revenues	2,544,300	12,611,850	8,193,144	2,544,300
Gross Profit	1,733,369	8,513,514	5,146,400	1,733,369
Net Income	391,698	3,678,076	1,922,100	391,698
End of Worksheet

Market Demand

Market Demand
Company	Recreation	Mountain	Speed	Total Demand
Freedom Cycles	4,681	5,042	3,129	12,852
CIOVATION	1,251	2,650	1,913	5,814
Cyclist Corporation	1,287	3,195	2,183	6,665
Seiklus3D	2,301	5,652	3,317	11,270
Custom Bike Company	1,204	167	675	2,046
Total	10,724	16,706	11,217	38,647
End of Worksheet

Market Share

Market Share
Company	Recreation	Mountain	Speed	Total Market Share
Freedom Cycles	43.65	30.18	27.90	33.25
CIOVATION	11.67	15.86	17.05	15.04
Cyclist Corporation	12.00	19.12	19.46	17.25
Seiklus3D	21.46	33.83	29.57	29.16
Custom Bike Company	11.23	1.00	6.02	5.29
End of Worksheet

Sales – Total

Sales – Total
Brand	Net Demand	Lost Sales Due to Stock-outs	Units Sold	Sales Revenue	Rebates	Cost of Goods Sold	Gross Margin
Cruiser 2.0	432	0	432	475,200	10,800	115,130	349,270
The Climber	186	0	186	241,800	4,650	78,971	158,179
Silver Bullet	675	0	675	945,000	16,900	330,500	597,600
Cruiser 3.0	426	0	426	489,900	10,650	128,412	350,838
Cruiser 4.0	327	0	327	392,400	16,400	98,517	277,483
Total	2,046	0	2,046	2,544,300	59,400	751,531	1,733,369
End of Worksheet

Brand Profitability

Brand Profitability
Report Item	Cruiser 2.0	The Climber	Silver Bullet	Cruiser 3.0	Cruiser 4.0
Brand Revenues	475,200	241,800	945,000	489,900	392,400
– Rebates	10,800	4,650	16,900	10,650	16,400
– Cost of Goods Sold	115,130	78,971	330,500	128,412	98,517
= Gross Profit	349,270	158,179	597,600	350,838	277,483
Brand Design	0	0	0	0	0
+ Ad Design	0	0	0	0	0
+ Brand Advertising	31,062	15,000	0	22,500	31,062
+ Brand Promotions	1,500	1,500	1,500	1,500	1,500
+ Internet Marketing	3,502	10,479	0	6,077	9,231
= Expenses	36,064	26,979	1,500	30,077	41,793
Brand Profit	313,206	131,200	596,100	320,761	235,690
Profit per Unit	725	705	883	753	721
% from Brand Revenues	66	54	63	65	60
End of Worksheet

Conscious Scorecard

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Corrections to conditions that cause harm are indicated using a "+". Failures to correct such conditions are indicated using a "X".
Conscious Scorecard
	Quarter 2	Quarter 3	Quarter 4	Quarter 5	Quarter 6
Employee Survey
Employee Survey	+	Blank	Blank	Blank	Blank
Quality Inspections
Bike frame	+	+	+	+	+
Carbon fiber material	+	+	+	+	+
Tires	+	+	+	+	+
Brakes	+	+	+	+	+
Gears	+	+	+	+	+
Follow-up Studies
Environmental Concerns	Blank	Blank	+	Blank	Blank
Quality Control	Blank	+	Blank	Blank	Blank
Employee Involvement	Blank	Blank	Blank	Blank	+
Production Efficiency	Blank	+	Blank	Blank	Blank
Good Neighbor	Blank	Blank	Blank	Blank	+
Environmental Concerns
Retrofit production facility with system to collect, store, and dispose of all chemicals.	Blank	Blank	Blank	Blank	+
Separate employees from chemicals with respirators, protective clothing, and gloves.	Blank	Blank	Blank	Blank	+
Create a "clean room" production facility by controlling the airflow with a super clean, reverse-flow, air ventilation and filtration system.	Blank	Blank	Blank	Blank	+
Place air-filtering plants throughout the production facility.	Blank	Blank	Blank	Blank	+
Join a producer consortium to develop economical and environmentally friendly ways to recycle carbon fiber products.	Blank	Blank	Blank	Blank	+
Worker Training
Cross-train employees to work on multiple tasks within their department.	Blank	Blank	+	+	+
Train employees to help with departmental planning, including issues related to workflow, equipment, materials, job assignments, vacation scheduling, etc.	Blank	Blank	Blank	Blank	Blank
Schedule time for department planning with coworkers and supervisors.	Blank	Blank	Blank	Blank	Blank
Develop teamwork skills, including interpersonal, communication, and negotiation skills.	Blank	Blank	Blank	Blank	Blank
Quality Control
Set up a statistical process control (SPC) program to monitor all materials, parts and manufactured components.	Blank	Blank	+	+	+
Train operators to detect errors and adjust machines so they produce within tolerance.	Blank	Blank	+	+	+
Supplier Relationships
Measure and reward purchasing agents on both the cost and quality of incoming materials, parts, and services.	Blank	Blank	Blank	Blank	+
Work with suppliers to launch and maintain their own quality improvement programs.	Blank	Blank	Blank	Blank	Blank
Health
Provide fitness center for employees.	Blank	Blank	Blank	Blank	Blank
Provide daycare services for employees.	Blank	Blank	Blank	Blank	Blank
Setup and run a health clinic that includes general practitioners plus a few specialists for employees only.	Blank	Blank	Blank	Blank	Blank
Setup and run a health clinic that includes general practitioners plus a few specialists for the immediate families of employees.	Blank	Blank	Blank	Blank	Blank
Good Neighbor
Set up a grant program to supplement the learning experiences at local schools.	Blank	Blank	Blank	Blank	Blank
Provide seed money to create a technical training school and recruit its students as employees.	Blank	Blank	Blank	Blank	Blank
Help to create bike trails that connect the residential areas, community center and the industrial section where the production facility is located.	Blank	Blank	Blank	Blank	Blank
Help to create a series of parks throughout the community, but first near the production facility.	Blank	Blank	Blank	Blank	Blank
Work with local officials to expand and repave the stretch of road from the apartment complexes to the production facility.	Blank	Blank	Blank	Blank	Blank
R&D Investments
Carbon fiber material: Enriched – lighter, stronger	Blank	Blank	Blank	Blank	Blank
Carbon fiber material: Superior – very light, strong	Blank	Blank	Blank	Blank	Blank
Accessories: Pedal-powered phone/device charger	Blank	Blank	Blank	Blank	Blank
Packaging: Sustainable	Blank	Blank	Blank	Blank	Blank
Failure to correct conditions that cause harm to employees, customers and/or community after learning about the problem and being able to fix it
Allowing toxic chemicals to enter the water supply	Blank	Blank	X	X	Blank
Exposing workers to toxic chemicals during the production process	Blank	Blank	X	X	Blank
Exposing workers to tiny carbon fibers and epoxy dust that could cause respiratory problems	Blank	Blank	X	X	Blank
Selling rugged bike frames with the standard carbon fiber that could result in injuries to Mountain bikers	Blank	Blank	Blank	X	X
Selling products with packaging that is wasteful	Blank	Blank	Blank	X	X