Scenario

Healthy Dynamics is a corporate wellness company that provides a broad range of wellness services for clients seeking to improve the health and wellbeing of their employees. One of the clients of Healthy Dynamics is not happy with their employee wellness program participation rates. Healthy Dynamics is not meeting the contract requirements of 60% engagement, resulting in lost revenue for the company and no return on investment (ROI) for the client. According to the contractual agreement, Healthy Dynamics must pay back the client $200,000,000 if the annual participation percentage is not met. Currently the client’s wellness program includes financial incentives for the employees if they complete the following wellness offerings (health assessment, biometric screening, and telephonic health coaching). The Healthy Dynamics CEO is now foreseeing a need to offer other healthcare services. The CEO has asked the Account Manager to create a business plan focused on increasing revenue and identifying risk that might negatively impact their continued relationship with the client. The Account Manager has tasked you, the Strategic Planning Manager, with preparing an internal memo to present to the CEO and to communicate to your internal team what you are envisioning as a desired future focus area to increase the bottom line for Healthy Dynamics and improve current and future client satisfaction rates.

Instructions

Develop an internal memorandum that includes:

• A      detailed description defining the differences between business planning      and strategic planning in healthcare. 
• Identify      a specific focus area in the healthcare industry that could increase      revenue.
• Create      key questions that you will need to address in the development of your      strategic plan for your focus area.

Create a workflow analysis flow chart that includes:

• A      list of healthcare leadership team members (e.g., CEO, Strategic Planning      Manager, Account Manager, Marketing Manager, Project Manager, Financial      Analyst, etc.,)
• A      comprehensive analysis of each team member’s roles and responsibilities in      the development of the strategic plan. ( **this part must be in a paragraph/paper      form** 
• Your      assignment should include a title page, a reference page, and a minimum of      three scholarly sources, two of which must be retrieved from the Rasmussen      Library.

A – 4 – Mastery

Detailed description defining the differences between business planning and strategic planning in healthcare in a well-written internal memorandum.

A – 4 – Mastery

Clearly identified a specific focus area in the healthcare industry that could increase revenue in a well-written internal memorandum.

A – 4 – Mastery

Created detailed questions needed to address the development of a strategic plan in a well-written internal memorandum.

A – 4 – Mastery

Created a comprehensive list of healthcare leadership team members in the workflow analysis flow chart.

A – 4 – Mastery

Created a comprehensive analysis of each team member’s roles and responsibilities in the development of the strategic plan.

A – 4 – Mastery

Used and identified three or more credible sources in the memorandum