05 Dec Lululemon Athletica Overview ‘Lululemon athletica inc. Is principally a designer,
Lululemon Athletica Overview
‘Lululemon athletica inc. Is principally a designer, distributor, and retailer of healthy lifestyle inspired athletic apparel and accessories” .
mrq: Most Recent Quarter | ttm: Tailing Twelve Months
Canadian Public Company (LULU, Nasdaq) born at Kitsilano, Vancouver B.C .
Founded by Chip Wilson in 1983.
Market cap $45.24 Billion USD (base on the outstanding shares).
The company has 491 stores in 17 countries, with a central presence in the USA, Canada, China, Australia, and the United Kingdom.
Note: lululemon logo. Adapted from Lululemon store by Lululemon, 2020. (https://shop.lululemon.com/) Copyright 2020 lululemon athletica.
Note 2: Financial Highlights retrieved from https://finance.yahoo.com/quote/LULU/key-statistics?p=LULU
1. Lululemon Athletica, Inc (n.d). 2019 Annual Report. https://investor.lululemon.com/static-files/8df91f4d-25a1-4e69-8b94-606f9c370440
1
Five years Strategic Plan
Mission
Vision
“To create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. To create real relationships with guests and understand what they are passionate about, how they liked to sweat and help them celebrate their goals.
Lululemon Athletica Overview
“to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect” 2
R & D
Operations
Marketing
Key financial drivers of strategic plan:
Total annual revenue growth for the next five years;
Modest gross margin expansion annually;
Modest SG&A leverage annually;
Operating income growth to exceed revenue growth annually;
EPS growth to equal or exceed operating income growth annually;
Annual capital expenditures of 6-8% of revenues; and
Annual square footage growth.
2 & 3 Business Wire (April 24, 2019). Lululemon unveils “Power of Three” Strategic Plan to Accelerate Growth. Retrieved from https://www.businesswire.com/news/home/20190424005350/en/
2
Lululemon Athletica 2018-2023 Strategic Plan
Power of Three Growth Strategy
Product innovation
Omni guest experiences
Market Expansion
Double the size men’s business
Expansion in the women’s and accessories businesses
New product categories
Expand the popular Office/Travel/Commute category
Pursue new opportunities (selfcare)
Offer integrate guest experiences thru events to celebrate, inspire and provoke a healthy lifestyle
Dynamic new store formats
Quadruple international revenues
Innovative membership program that fosters connections among guests
Double digital revenues
Expand market across China
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.