04 Mar Presenting your Marketing Plan.? The specific instructions and requirements for the Oral Presentation include: ? ?Professionally prepared slides? ? ?The PPT should be be
Instructions
Presenting your Marketing Plan.
The specific instructions and requirements for the Oral Presentation include:
• Professionally prepared slides
• The PPT should be between eight (8) and 10 minutes in length
• Assume you are presenting to a potential investor or lender – a professional business audience (your classmates)
• Provide a voiceover for the PowerPoint Presentation. How to Make a Narrated PowerPoint Video
This is a modified, condensed version of the Written Plan
• Title slide
• Introduction – 1 slide
• SMART Model Objectives – 1 slide
• Product/Service Description with Feature & Benefit chart – 2 slides
• SWOT Analysis – 2 slides
• Segmentation Analysis – 2 slides
• Supply Chain Plan – 1 slide
• Pricing Strategy (brief) – 1 slide
• IMC – (number of slides may vary) Also include:
o A Creative Brief for each distinct plan part
o Examples/Samples of content/artwork/images
• Summary – 1 slide
• References (if applicable)
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 1/7
Marketing Plan Presentation Rubric Course: Principles of Marketing MKT-301-OL02
Product
Description Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Description is
clear, well
defined and
communicates
the key
elements of
the product
and includes
objectives and
feature/benefi
ts.
/ 9
SWOT Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 2/7
SWOT Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
SWOT is
included in the
slides and has
all four
elements.
/ 9
Segmentation Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Two segments
are described
using
demographics
and
psychographic
s.
/ 9
Supply Chain Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 3/7
Supply Chain Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
The supply
chain plan is
described and
is relevant to
the product
and plan.
/ 9
IMC Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
IMC activities
are described
at a level of
detail such
that the
audience can
connect them
to the project
objectives.
/ 9
IMC examples Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 4/7
IMC examples Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Where
applicable,
examples or
mock-ups
contain
content and
visual
elements
appropriate to
the product
and segment.
/ 9
Slides Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 5/7
Slides Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Slides are well
organized, free
of text blocks
and avoid
irrelevant
graphics or
clipart. No
grammar or
spelling errors
(1 point
deduction for
each).
/ 9
Oral
Presentation Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 6/7
Oral
Presentation Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Speaker
introduces
themselves (or
group) and the
project.
Delivery is
clear. Speaker
does NOT read
slides.
/ 9
Closing Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Speaker
summarizes
the
presentation
and reminds
the audience
of key points.
/ 9
Q&A Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 7/7
Total / 90
Overall Score
Q&A Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Student is
prepared to
accurately and
concisely
answer
questions.
Note this may
be done via a
threaded
discussion or
other virtual
means.
/ 9
Excellent 71 points minimum
Very Good 41 points minimum
Good 21 points minimum
Poor 11 points minimum
Very Poor or Missing 0 points minimum
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