03 Jan Analyze the fit of the

MKT501 Strategic Marketing

Module 2 Discussion

Societal Marketing

Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings.

Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society.

WEEK 1 DISCUSSION POST

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.

The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person.

This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

Select one article and critique it. Ask questions or provide advice that will improve it.

2nd Interactive Response:

Select another article and critique it. Ask questions or provide advice that will improve it.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

WEEK 2 DISCUSSION POST

Finding the Perfect Message

Understanding the features and benefits of a product is essential to forming the overall marketing plan’s creative message. Brands use creative appeals to connect with the customer target markets. Product features transform into benefits for the customers to meet their wants and needs.

Provide a brief description of your chosen product/service. (This should be used throughout class.)

Discuss how the product fits a lifestyle or psychographic.

List two features of the product and assess how they transform into benefits for your target market.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

Analyze the fit of the product fits a lifestyle or psychographic in one student’s post.

2nd Interactive Response:

Select another student’s post and analyze the fit between benefit and consumer.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance, since this indicates a lack of comprehension and shows that you may not have mastered the concepts.