03 Jan 1st Interactive Response:

MKT501 Strategic Marketing

Module 3 Discussion

Online Distribution

Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 1 DISCUSSION POST

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.

Provide a brief introduction to the company with which you are working.

Using the dimensions of service quality, develop a strategy to differentiate the company.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

Select one student’s post and explain which dimension would be most important in gaining your loyalty.

2nd Interactive Response:

Analyze another student’s post and explain which dimension would be least important in gaining your loyalty.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

WEEK 2 DISCUSSION POST

Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure:

Provide a brief introduction of the company with which you are working.

Research distribution channel systems.

Apply a distribution channel to your product enhance customer value.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

Select one student’s distribution channel application and critique its fit to the chosen product.

2nd Interactive Response:

Pick a second student’s distribution channel application and critique its fit to the chosen product.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.