08 Jan For this assignment, it is
Goal-Seng Framework
The first of six steps of performance management consists of goal setting, as detailed in Chapter
Three. Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher
with distribution throughout the Los Angeles region. Various problems have arisen that need to be
addressed:
The cost of paper is rising
The cost of distribution is rising
Circulation revenue is down
Advertising revenue is down, largely due to free online listings offered by Craigslist and other
online advertising services
Customers are largely in the 40+ age range
The current number of employees cannot continue to be supported if revenue continues to
shrink
You have been selected by the CEO to construct a goal-setting framework that focuses on three of the
six issues above. In your APA formatted two- to three-page paper, include a goal statement for each of
the three issues you’ve chosen and describe the corresponding strategies, tactics, activities, measures
of success, and goal measurements you recommend. Support each with your rationale, citing the
textbook as necessary, and be sure to provide specific examples within the activities section. In
addition to your two to three pages of written content, a title page and reference page are required.
For this assignment, it is possible to make reasonable assumptions regarding the organization’s
economic situation and business climate. Be sure to specifically mention any such assumptions that
you are making within your paper.
Carefully review the Grading Rubric
(https://ashford.waypointoutcomes.com/assessment/8509/preview) for the criteria that will be used to
evaluate your assignment.
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