13 Jan Have someone who has excellent

Assignment 2

Purpose:

Throughout the course, you have learned a wide array of business concepts and theories. This assignment is designed to have you demonstrate knowledge of the material learned in the course applying concepts and theories to a case scenario.

Outcomes Met With This Assignment:

After completing this course, you should be able to:

identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment

explain the importance of the integration of individuals and systems to organizational effectiveness

describe the ethical and social responsibilities that confront a business

Assignment Instructions:

This assignment is the second of two assignments. In this paper, you will analyze and discuss small business growth in terms of growth strategy, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. You will apply business and management concepts learned throughout the course to the case scenario provided.

NOTE: All submitted work is to be your original work and only yours. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Step 1: Preparation for Writing the Assignment

Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade;

Review “How to Analyze a Case Study” under Week 7 Content. You are expected to use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.

Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.

In writing this assignment, you will read and following these tasks:

Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.

You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.

You are responsible for APA only for in-text citations and a reference list.

You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. No more than two (2) external resources can be used in completing the assignment. The expectation is that you provide a robust use of the course readings. No other books besides the course eBook can be used. When using a source document, the expectation is that the information is cited and referenced with page or paragraph numbers. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.

Step 2: How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 7-8 pages in length excluding the title page and reference page. You may not exceed eight (8) pages so it is important to write clearly and concisely.

Follow this format. Consider making an outline to ensure the correct headings are in place and to keep you organize the paper.

Title page with the title, your name, course number and name; date, and the instructor’s name;

Introduction (no abstract)

Body, in paragraph form. Use the following section headings:

Growth Strategy (one paragraph only)

Financing Assistance

Organizational Structure and Staffing Needs

Customers and Promotion

Ethical Issues and Social Responsibility

Summary paragraph (does not have a heading)

Step 3: Read the Case Scenario provided under Week 7 Content

Step 4: Write the Introduction

Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction, view this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 5: Growth Strategy

Otto has to have a plan to grow his business. Read the course readings on Entrepreneurship as well as other chapters in the eBook. Then:

In one or two paragraphs, discuss what tool Otto should use to organize and prioritize his business growth strategy.

Step 6: Financing Assistance

Otto has to ensure he has the resources to handle the expected growth. For Otto to have the resources needed to manage the expected growth, he must have financing in place.

Discuss the types of financing assistance available to Otto.

Select the best financing option for Otto’s business and explain why the financing assistance was selected.

Explain why the other options would not fit Otto’s situation.

Step 7: Staffing Needs/Organizational Structure

Otto knows that the expansion will require changes to staffing. Think about what the expanded business needs in terms of human capital and how the business can best be organized so that every employee has a job that fits within the organizational structure.

How might the staffing needs change?

Discuss how Otto can best organize, orient, and train his restaurant staff.

What is the best organizational structure that would work best for Otto’s expanded business? [e.g., vertical hierarchy, functional, teams, flat (horizontal), or matrix].

Step 8: Customers/Promoting the Business

Otto has limited funds. Two of his main concerns are: what to do to promote the business to current customers and how to promote the business to new customers. Use the course readings to:

Explain how Otto can approach his current customers about the change?

What kind of promotion should Otto consider to attract new customers to the new location?

Step 9: Ethics and Social Responsibility

With having only a few employees, Otto has never thought much about how he can ensure the business is ran ethically. At the same time, Otto has not put much thought into being socially responsible although he believes strongly in supporting the community and does so by purchasing products locally.

What can Otto do to ensure the business is ran ethically?

What can Otto do to demonstrate that he is socially responsible? (Consider customers, employees, the current and new communities, and other stakeholders.)

Step 10: Write the summary paragraph

Write the summary paragraph. A summary paragraph restates the main topics of the paper. Make sure to leave a reader with a sense that the paper is complete. The summary paragraph is the last paragraph of a paper and does not need a heading.

Step 11: Review the Paper

Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing.

Read the paper aloud as a first measure;

Use the spell and grammar check in Word as a second measure;

Have someone who has excellent English skills to proof the paper;

Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 12: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).