13 Jan sufficient development

Question
Module 2 Active Learning Exercise 2

MBA 597 Active Learning Exercise 2 Instructions

Write an essay describing, in detail, the specific type of business venture you plan to evaluate in

this course. You may choose any type of business that you find interesting. The essay should

discuss why you are interested in this venture, and why it is appropriate for you.

Please give thoughtful, reflective consideration to the type of business you wish to investigate;

for the remainder of the course, you will be concentrating your efforts on this type of business.

You should already have the framework for a successful business in mind; we expect that this

course will provide you with the tools to analyze the viability of your business idea.

At a minimum, the essay should include the following components:

? Based on what you have read and learned so far, provide a comprehensive description

of the business and any elements which you believe are interesting, creative, and/or

innovative.

? Additionally, every entrepreneur must take steps to protect the intellectual property

associated with every aspect of the new business venture. Your essay should discuss in

detail what action(s) you will take to ensure that your intellectual proper rights and those

of your business are adequately protected.

? Also, based on your research, discuss how you would address the “risk vs. reward”

components of the business model. Explain your assessment of the risk level or failure

rate of new businesses in your industry. Consider the actual cost of failure even beyond

the money you invest. Business failure can have significant negative impacts on you as

well as on your relationships with significant others.

This assignment may be more difficult than it appears because you are being asked to put a

great deal of “meat” on the “bones” of a business idea that you have probably been thinking

about for a while. Your analysis should be supported by your research of the industry as well as

the market in which you will operate the business. While you will develop your idea throughout

the course, take the time now to organize your thoughts and provide as much detail about your

business as you can.

General Essay Instructions

Essays should be cohesive, detailed, and thorough. Following APA, the essay should feature an

introduction, a body, and a conclusion. The introduction should conclude with a thesis statement

which clearly explains the purpose and focus of the essay. Each essay should consist of in-text

citations and a reference list to cite all sources.

The essays will be evaluated according to the following criteria:

1. The essays should demonstrate critical thinking, original ideas and insights, an

understanding of the assignment, and comprehension of course concepts.

2. Integrate research to support your analysis. Follow APA to cite your sources.

3. Each essay should reflect a detailed and thorough analysis of the relevant concepts.

4. The essays should be well-written, reflecting well-developed paragraphs with sound

structure, grammar, punctuation, and spelling in sentences and paragraphs.

5. Read and edit your document to ensure you have fully developed and supported your

analysis.

6. Begin the essay with an engaging opening and a sound thesis statement. Provide

sufficient development of the thesis and a conclusion that summarizes your paper.

7. The essay should follow the APA style guide (6th Edition); each essay should also

consist of a reference page.

8. The reference page should list all of the sources mentioned in the essay; do not list

sources on the reference page which you have not referred to in the essay.

9. The paper should be presented in the following format: MSWord, double-spaced, 1”

margins on all sides, Times New Roman, 12-point font.

10. Give the essay an original title which reflects the substance and content of the essay.