13 Jan Compile a PowerPoint presentation

Unit I Homework Assignment

Using the CSU Online Library and the Internet, research a company of your choice to compile a SWOT analysis. Create a visual chart using Exhibit 1.1 on page 6 (Sample SWOT Analysis Framework and Representative Examples) in your textbook as a format guideline for submission. The SWOT analysis needs to include all four elements including the strengths, weaknesses, opportunities, and threats. A minimum of five selected internal factors (finance and management must be two of the five) and five selected external factors as demonstrated in Exhibit 1.1.

Evaluate the chart to determine current and future overall strategies based upon the organization’s business, mission, and goals.

Your paper submission should be a minimum of two pages in length. References should include your textbook plus a minimum of one additional credible reference.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit II Case Study

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.-Energy Beverages,” beginning on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product offering to include an energy beverage?

2. Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.

3. Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume, and margins.

4. Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges. Looking at these possible alternatives, which would you select and why?

Your response should be a minimum of two pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit III Case Study

For this assignment, read the case studies on pages 192-209 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. To what degree does the product align with the current trend of healthy living? How does the family life cycle work into the discussion?

2. What is involved with successful branding? Explain how solid brand management and positioning would impact this product.

3. Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale. Would you suggest an alternative or additional target market?

4. Are the Sun Chips multi-grain snacks a sustainable new product addition to the Frito-Lay product line? Think about whether it aligns with Frito Lay’s overall product-marketing strategies. Include some level of discussion on the competition and industry.

Your response should be a minimum of three pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit IV Case Study

For this assignment, read the case study, “Astor Lodge & Suites, Inc.,” on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. Discuss the importance of utilizing integrated marketing communications within an organization.

2. Evaluate the effectiveness of Astor Lodge’s IMC program including areas where they are doing well and areas they need to develop.

3. Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves attractively? What might they consider to increase their brand equity?

4. Considering all elements of the marketing mix, what would you recommend to Astor Lodge’s marketing manager with an eye on their end goal of profitability and growth in EBITA within the next two years?

Your response should be a minimum of two pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit V Case Study

For this assignment, read the case study, “VF Brands: Global Supply Chain Strategy,” on page 437 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. Contrast the advantages of utilizing company-owned plants to using a large network of suppliers.

2. The development of strategic supplier relationships was discussed in the case. Why is this important to both the company as well as to the suppliers?

3. Analyze the strategic growth plan of VF Brands with respect to their acquisitions. Their mission in these acquisitions was to preserve the organizational culture and unique brand identities of these acquisitions. Why was VF Brands concerned about this?

4. Analyze whether VF Brands should expand the “Third Way” sourcing strategy, expand internal manufacturing, or do more traditional sourcing. Include your rationale.

Your response should be a minimum of three pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VI Case Study

For this assignment, read the case study, Southwest Airlines on page 479 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions, with thorough explanations and well-supported rationale.

1. What is the Southwest business model and why is it so effective?

2. Compile a comparative analysis of two competing airlines to Southwest with respect to service and price.

3. How might Southwest react to the changes discussed in the “Tuesday Meeting” (last couple of paragraphs of case).

Your response should be a minimum of two pages, double- spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VII Research Paper

For this assignment, read the case study, “Sonance,” on pages 563-578 of your textbook. You will compile a comprehensive case study analysis based upon this case. This involves a critical review of the company and situation leading to the problem identification. From there, you will research the company, industry, and competition, leading to the identification of several viable alternatives, followed by the final recommendation. In summary, the format should include the following:

Company/product overview: Introduce the company and product/services.

Situation analysis: This will require an analysis of what is going on internally within the organization as well as externally. Think about the political/legal environment, economic, socio-cultural, and technological. Using the CSU Online Library, minimally research the industry and competitors.

Problem: Identify the problem(s) that this company is having or will have in the near future.

Alternatives: Formulate a minimum of three possible alternatives that could solve the problem stated above. Explain each thoroughly with an eye on the advantages and disadvantages of each alternative.

Recommendation: Examine the alternatives and select the best alternative for this company. Include your rationale for selecting this over the others and discuss the implementation process.

Your comprehensive case analysis should be a minimum of six pages in length, double-spaced (not including the reference page). The case analysis format should include the five sections described above using subheadings within the paper. References should include your textbook plus a minimum of two additional credible references. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines. Additional supplemental information on preparing a written case analysis can be found in the textbook on pages 687-702.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VIII PowerPoint Presentation

Compile a PowerPoint presentation demonstrating the importance of strategic marketing management within an organization. Throughout this course, you have had the opportunity to apply strategic marketing management concepts to multiple organizations. Synthesize this learning into this PowerPoint presentation.

Your PowerPoint length should be 12-15 slides including a title slide and a reference slide. Use of speaker notes is required as well. Click here to view instructions for adding audio to a PowerPoint presentation.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.