13 Jan Question 1 Which of the following

Unit 1 quiz

Question 1 Which of the following is NOT a unique feature of e-commerce technology?

Question 2 Which of the following statements about e-commerce in the United States in 2014 is NOT true?

Question 3 All of the following are major social trends in e-commerce in 2014-2015 EXCEPT for:

Question 4 E-commerce can be defined as:

Question 5 Which of the following features of e-commerce technology enables merchants to market and sell “complex” goods and services to consumers via marketing messages that can integrate video, audio, and text?

Unit 2 quiz

Question 1 All of the following are using a subscription revenue model for e-books EXCEPT:

Question 2 Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

Question 3 A firm’s __________ describes how a firm will produce a superior return on invested capital.

Question 4 Which element of the business model addresses the question of why a customer should buy from the firm?

Question 5 The ability to retain user attention and engagement is an important attribute for which revenue model?

Unit 3 quiz

Question 1 Which of the following statements about cloud computing is NOT true?

Question 2 __________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.

Question 3 Which of the following organizations coordinates the Internet’s systems of unique identifiers, such as IP addresses and top-level domain systems?

Question 4 Which of the following is NOT an advantage of client/server computing over centralized mainframe computing?

Question 5 Which of the following protocols is used to send mail to a server?

Unit 4 quiz

Question 1 Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

Question 2 __________ involves testing a site’s program modules one at a time.

Question 3 Which of the following helps you understand the marketing effectiveness of your e-commerce site?

Question 4 A system design has two main components:

Question 5 Most of the time required to maintain an e-commerce site is spent on:

Unit 5 quiz

Question 1 What is the first step in developing an e-commerce security plan?

Question 2 Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as:

Question 3 Which of the following dimensions of e-commerce security is NOT provided for by encryption?

Question 4 What is the most frequent cause of stolen credit cards and card information today?

Question 5 All of the following are used for authentication EXCEPT:

Unit 6 quiz

Question 1 Which of the following is NOT a practice that degrades the results and usefulness of search engines?

Question 2 Which of the following is NOT true about search engine advertising?

Question 3 Which of the following search engine algorithm updates enables Google’s search engine to evaluate an entire sentence rather than just a key?

Question 4 All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process EXCEPT:

Question 5 “Shoppers” constitute approximately __________ % of the online Internet audience.

Unit 7 quiz

Question 1 The lower the cost of sales compared to __________, the higher the gross profit.

Question 2 Operating margin is defined as:

Question 3 What is another name for pro forma earnings?

Question 4 Virtual merchants face potentially large costs for all of the following EXCEPT:

Question 5 Current liabilities are debts of the firm that will be due within: