13 Jan Read the following chapters in th
Read the following chapters in the textbook:
Chapter 1: The Healthcare Industry and Healthcare Marketing
Chapter 2: The Growth of Marketing Efforts in Healthcare
Chapter 3: Strategy and Healthcare Marketing
Chapter 4: Ethics and Healthcare Marketing
Chapter 8: The Public
At the ProCon.org website athttp://prescriptiondrugs.procon.org/:
Review the article “Prescription Drug Ads: Pros and Cons – Should Prescription Drugs be Advertised Directly to Consumers?”
Watch the four short videos in the Gallery at the site.
Read these articles on DTC marketing:
“Direct-to-Consumer Pharmaceutical Advertising – Therapeutic or Toxic?” athttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278148/
“Direct-to-consumer advertising under fire” athttp://www.who.int/bulletin/volumes/87/8/09-040809/en/
Based on this workshop’s textbook readings, videos, and website readings, answer these questions in a three page paper:
What ethical principles apply to DTC pharmaceutical marketing?
Does DTC marketing empower consumers or enrich manufacturers?
Assume you are in a position to recommend to the FDA whether DTC marketing should be allowed, modified, or discontinued. What will you say?
Your three page paper should contain at least 1000 to 1200 words.
Use APA formatting, including 12-point font.
Correct use of citations and references is required.
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