15 Jan Summarize the article
MBA5861 New Product Marketing
Unit 2 Article Review
Instructions
Using the CSU Online Library, locate an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:
Summarize the article and discuss the author’s main points.
Relate the theoretical aspects of branding from Chapters 4 and 5 to the article. At a minimum, be sure to include the creative aspects of the brand elements.
Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
What questions might you pose to the author of this article?
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose from the CSU Online Library and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Resources
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