15 Jan At the end of each course,

MPS616 Principles of Consumer Psychology

Module 1 Discussion

DQ1Introductions

Introduce yourself to the class and express what you hope to gain from taking this course. Please provide your original posting and respond to another student’s post.

DQ2 Scope of Consumer Psychology

2a. After reviewing the assigned materials, elaborate on 3 key principles or assumptions in studying the psychology of consumer behaviors.

2b. Elaborate on how the principles or assumptions of consumer behaviors relate to your own consumer buying habits or choices. Please provide specific examples.

MPS616 Principles of Consumer Psychology

Module 2 Discussion

DQ1 Motivation and consumer behaviors

After reviewing the assigned materials on human motivation such as Maslow’s Hierarchy of Needs, identify at least 3 recent YouTube advertisements that are targeting a consumer between the 3 different levels of Maslow’s Hierarchy of Needs. Include a link to each YouTube advertisement along with elaborating on how the components of the advertisement ties back to the different levels of Maslow’s Hierarchy of Needs.

DQ2 Human Decision Making and Consumer Behavior

2a. After reviewing the assigned materials related to human decision-making, explore how cognitive biases, thinking processes and decision-making choices affect consumer behaviors.

2b. Elaborate on at least 2 recent personal examples that highlight how your own cognitive biases, thinking processes and decision-making choices affected a recent purchase you had made.

MPS616 Principles of Consumer Psychology

Module 3 Discussion

DQ1 Research in Consumer Psychology

Based on the assigned reading and materials, explore the reasons why research is needed in the field of consumer psychology.

DQ2 Current Research Methods

After reviewing the assigned materials and your own research in the Touro library, explain at least one current research method used to study consumer behaviors.

MPS616 Principles of Consumer Psychology

Module 4 Discussion

DQ1 Consumer buying decisions

1a. After reviewing the assigned materials on the consumer buying decision process, discuss at least 3 components that you believe heavily influence the process. (Hint: review the optional reading on consumer buying decision models).

1b. How does culture and socio-economic status affect consumer buying decisions?

DQ2 Psychopathology of Consumption

After reviewing the assigned materials on impulsive buying behaviors and hoarding, elaborate on 3 key research findings about the biological or psychological nature of hoarding or impulse buying that contribute towards these product consumption disorders.

MPS616 Principles of Consumer Psychology

Module 5 Discussion

DQ1 Transdisciplinary Forces Shaping Consumption Pre-20th Century

After reviewing the assigned materials, explore the various economic, social and psychological factors that contributed to the rise of conspicuous consumption in the 18th and 19th centuries.

DQ2 Conspicuous consumption in the 21st Century

After reviewing the assigned materials, elaborate on 3 key recent psychology related research findings about the presence of conspicuous consumption in our globalized 21st century society.

MPS616 Principles of Consumer Psychology

Module 6 Discussion

DQ1 Transdisciplinary Forces Shaping consumer behaviors during the 20th Century

After reviewing the assigned materials, explore the various advertizing, social and psychological factors that contributed to the rise of consumerism in the 20th century

DQ2 Sustainable Consumer Behavior

2a. After reviewing the assigned materials, elaborate on 4 key recent psychology related research findings about sustainable consumer behaviors.

2b. Compare and contrast the impact of consumerism versus sustainable consumer behaviors in your own life. Please provide specific examples.

MPS616 Principles of Consumer Psychology

Module 7 Discussion

DQ1 Millennial Consumers

After reviewing the assigned materials, compare and contrast the consumer behaviors of Millennials versus other generations (ex. Baby Boomer, Generation X) of consumers.

DQ2 Online Shopping Habits

After reviewing the assigned materials, compare and contrast your own online shopping habits versus 3 key results of recent research on online shopping habits.

MPS616 Principles of Consumer Psychology

Module 8 Discussion

DQ1 Hedonic Treadmill

1a. After reading the assigned materials, explore the principles of the hedonic treadmill and how these principles affect consumer behaviors.

1b. Given the research findings on the hedonic treadmill, explore 3 methods in order prevent overconsumption or excessive buying by consumers such as you.

MPS616 Principles of Consumer Psychology

Module 4 Assignment

Case Assignment

The Case Assignment for this course will be a 5-8 page essay (excluding cover page and references). You should use a minimum of 3-5 sources from the Touro Library in your Case Assignment.

Please consider a particular product (ex. brand of bottled water, type of lunch you plan eat, brand of laundry detergent to use etc.) you are choosing to purchase on a somewhat regular basis OR a particular service you plan to choose in the near future (ex. car maintenance, type of airline to use for a future trip)

In your written Case Assignment, please address the following components:

Explore the motivational factors that affected your consumer choices (Module 2)

Elaborate on the decision making process and factors that may affect your consumption choices (Module 1, Module 2, Module 4)

Explain why research is needed to understand people make choices of what they consume (Module 3)

Case Assignment Guidelines:

Must be double-spaced with 1-inch margins and typed in 12-point Times New Roman.

Your Essay should have a Title Page and References Page.

Essays should be proofread for spelling and grammar mistakes.

You must cite all texts used in the paper in proper APA format to avoid plagiarism.

Your essay must have a thesis statement and conclusion

If you anticipate a problem turning in your assignment on time, please contact your instructor immediately.

MPS616 Principles of Consumer Psychology

Module 8 Assignment

Signature Assignment

The Signature Assignment for this course will be a 8-10 page essay (excluding cover page and references). You should use a minimum of 5-7 sources from the Touro Library in your Signature Assignment. The Signature assignment is built around the insights of consumer psychology research on the modern trend of online shopping.

In your written Signature Assignment, please address the following components:

Differentiate between the motivational factors (Module 2) that affect online shopping (Module 7) choices and habits versus onground retail shopping choices and habits.

Elaborate on how Human Decision Making biases (Module 2) OR Consumer buying decision models (Module 4) have an impact on Online shopping habits (Module 7). Provide citations and specific examples to support your arguments.

Address if Sustainable Consumer Behavior (Module 6) is compatible with the rise of the vast amount of products that are available to be purchased via online shopping websites.

Provide citations and specific examples to support your arguments.

Address if Conspicuous Consumption (Module 5) OR the Hedonic Treadmill (Module 8) have an impact upon Online shopping habits (Module 7). Provide citations and specific examples to support your arguments.

MPS616 Principles of Consumer Psychology

Module 8 Assignment

Student Self-Reflective Essay

The purpose of the Student Self-Reflective Essay is to reflect upon what one has learned or how one has performed as compared with one’s expectations or goals.

At the end of each course, we ask students to respond to five (5) statements. In your essay please respond in sequential order to the five (5) statements below. There is no requirement for length when responding to each statement.

1. Descriptions of how you feel you improved your knowledge, skills, abilities, and yourself in this session through this course.

2. Evaluation of the work you did during the session for the class and explanations of ways you could have performed better.

3. Topics you have identified that you did not understand or were not successful in trying to implement and suggestions you may have about how to improve the course material on those topics.

4. Ways you might measure the future effects of what you have learned in this course or your future progress/improvement.

5. State whether you achieved the course outcomes, (Student Learning Outcomes stated in the Syllabus).