18 Jan 2. stock-holders

Platforms and elevations

1. help separate merchandise

2. can be cubes, cylinders, or saddles

3. can be table and chairs

4. more than one of the above

5. none of the above

QUESTION 2

When working with mannequins, which of the following is not true:

1. in order to dress a mannequin, it must first be taken apart

2. if a mannequin is to wear pants, probably one leg will need to be removed

3. if a mannequin has a butt-rod, an opening must be provided in the crotch or seam of the trousers to permit the rod to slide into the fitting

4. if a mannequin has a removable wig, it should be taken off before dressing

5. all are true

QUESTION 3

The mannequin that isn’t particularly true to human anatomy and may be styled without hands, arms, or even heads, is called a(n)

1. abstract mannequin

2. soft sculpture mannequin

3. realistic mannequin

4. puppet cutout

5. animated mannequin

QUESTION 4

A freestanding fixture with a hanger set onto the top of an adjustable upright and a skirt bar is a

1. costumer

2. valet

3. draper

4. none of the above

QUESTION 5

Which of the following is not an example of a “stock-holder:”

1. T-stand

2. quad rack

3. round rack

4. gondola

5. all are examples of “stock-holders”

QUESTION 6

When displaying merchandise on a T-stand, quad rack, or round rack, what is the most important feature to keep in mind:

1. price

2. size

3. coordinates

4. color

5. volume

QUESTION 7

The objective for coordinating outfits on hangers is to

1. give shoppers a better idea of how various pieces will look when worn together

2. sell items in multiples

3. create an attention-getting, fashion-forward look

4. show shoppers the store’s interpretations of the latest trends

5. All of the above.

QUESTION 8

This mannequin represents the ultimate in style and decoration. It is frequently finished in black, white, chrome, copper, gold, metallic, or may be pearlized:

1. realistic

2. semi-realistic

3. abstract

4. semiabstract

5. headless

QUESTION 9

Dress and suit forms present specific challenges for which type of merchandise

1. dresses

2. suits

3. shirts

4. pants

QUESTION 10

Regarding mannequin use, the text suggests

1. the same mannequins should be used at all time to create a uniform image

2. mannequins should be taken away from the customers’ view to increase their potential impact

3. mannequins are not effective selling tools

4. lighting on mannequins and their merchandise is not effective

QUESTION 11

The use of mannequin alternatives

1. was influenced by European display styles

2. allows for greater ease and speed in changing merchandise

3. is influenced by cost

4. all of the above

QUESTION 12

If displays are placed out of customer reach on top shelves, the visual merchandiser must

1. post “do not touch” signs along with the displays.

2. request that extra selling staff be assigned to the area.

3. see that adequate “shopping” stock is placed on lower shelves within shoppers’ reach.

4. suspend all forms from the ceiling with monofilament as a safety precaution.

5. All of the above are true statements.

QUESTION 13

European display technique whereby merchandise is arranged on the floor of a window using risers and/or platforms. Attention is given to precise pressing and folding:

1. pinup

2. lay-down

3. inflatables

4. flying

5. stacking

QUESTION 14

The use of a table can encourage

1. visual creating of a “setting” in the consumer’s mind

2. seeing merchandise at eye level

3. grouping merchandise to encourage multiple sales

4. all of the above

QUESTION 15

Visual merchandising seeks to achieve all but which of the following objectives

1. make it easier for the shopper to locate the desired merchandise

2. make it easier for the shopper to self-select

3. make it possible for the shopper to coordinate and accessorize

4. visual merchandising seeks to achieve all of the above

QUESTION 16

Walls help to

1. move shoppers through the store.

2. support store image.

3. display merchandise.

4. define the store’s shopping spaces.

5. All of the above.

QUESTION 17

The text suggests that

1. sophisticated merchandise can use more abstract and nonrealistic mannequins

2. popular or moderately priced merchandise can use more abstract and nonrealistic mannequins

3. two of the above

4. none of the above

QUESTION 18

When using a shirt form the shirt is carefully pressed

1. after placing it on the shirt form

2. before placing it on the shirt form

QUESTION 19

Display hangers

1. are purely decorative ornaments for high-end retailers.

2. are often used as mannequin alternatives on waterfalls and face-outs

3. are sometimes custom-made for grid and slat wall systems

4. may have a lower bar for draping a pair of pants or clips for a skirt

5. All answers are correct except A.

QUESTION 20

Shoe and foot forms, stocking leg forms, lingerie forms, and shirt forms are called

1. half-mannequins

2. mannequin alternatives

3. anatomic forms

4. neutral models

5. genderless forms

QUESTION 21

Like other aspects of store decor, it is very important that the style of fixture used fits into the store environment and complements the store’s brand image.

1. True, because many prototype designs are patented and remain exclusive to the store for as long as it operates.

2. True, because the store’s image includes every aspect of interior design including appropriate fixtures and furnishings.

3. False, because the fixture is designed to be a traffic-stopper and as such must stand apart from the store’s basic fixtures.

4. False, because custom fixtures are generally paid for by vendors who have the right to insist on designs that

complement their goods.

5. None of the above are true statements.

QUESTION 22

Shopping center and mall design influence display techniques by

1. encouraging strolling

2. influencing the type of store front

3. two of the above

4. none of the above

QUESTION 23

The mannequin is regarded as one of the retailer’s most powerful _____________ tools.

1. mediation

2. communication

3. commendation

4. demonstration

5. activation

QUESTION 24

a mannequin that is made to look like a current celebrity is an example of an

1. abstract mannequin

2. semirealistic mannequin

3. semiabstract mannequin

4. realistic mannequin

QUESTION 25

Store walls act astools to guide shoppers to products they have come to see and buy.

1. way-finding

2. taste-making

3. value-finding

4. fact-finding

5. None of the above.

QUESTION 26

A semirealistic mannequin may have the following characteristic(s)

1. proportioned like realistic mannequins

2. makeup that is neither natural nor realistic

3. no makeup

4. all of the above

QUESTION 27

Once mannequin buyers have located resources in the marketplace, the first question they must ask is:

1. “Which mannequins will best communicate our brand image and fashion message to our customers?”

2. “Will these figures arrive in time for our scheduled promotions?”

3. “Are these figures going to hold up well enough under normal use to earn back their price?”

4. “Will our shoppers relate to the latest abstract mannequin designs?”

5. “How difficult will it be to dress action figures and seated forms?”

QUESTION 28

This is usually the simplest, the most direct, and usually the most effective way to visually present products

1. domimance by color

2. dominance by coordination

3. dominance by brand name

4. dominance by size

5. dominance by price

QUESTION 29

You can coordinate merchandise by

1. fabrication

2. trend

3. color

4. end-use

5. All of the above.

QUESTION 30

Which of the following is not a typical system material:

1. aluminum

2. wood

3. plastic

4. steel

5. all are typical system materials

QUESTION 31

A costumer is a

1. freestanding fixture unit

2. a hanger set on top of an adjustable upright

3. unit which usually has a skirt bar

4. more than one of the above

QUESTION 32

When they are merchandised effectively, walls will become

1. invisible.

2. destinations.

3. traffic lanes.

4. graphic images.

5. signposts.

QUESTION 33

Some mannequin manufacturers and visual merchandisers predict that abstract mannequins may be more popular in the future

because

1. they can always be shipped immediately upon receipt of order

2. they require less maintenance for current hair styling and makeup

3. they can reflect the times and the store’s image without being specific to a certain age or ethnic group

4. A and B are correct

5. B and C are correct

QUESTION 34

Which two fixtures are considered the “workhorses” that hold the selling stock?

1. T-stands and round racks

2. quad racks and round racks

3. drapers and gondolas

4. none of the above

QUESTION 35

The term “silent salesperson” refers to

1. assortment plan

2. personnel who guide customers

3. store signs

4. mannequins

QUESTION 36

Which of the following are hangers on a stand

1. costumers

2. valets

3. drapers

4. all of the above

QUESTION 37

_____________ is the simplest, most direct and usually most effective way to visually present product

1. dominance by coordination

2. dominance by brand

3. dominance by end use

4. dominance by color

QUESTION 38

Which of the following represents the most effective “sequencing” of fixtures for a typical department:

1. round rack, gondola, T-stand, quad rack

2. T-stand, quad rack, round rack, gondola

3. gondola, round rack, quad rack, T-stand

4. T-stand, gondola, round rack, quad rack

5. gondola, round rack, T-stand, quad rack

QUESTION 39

A shaped hanger set atop a vertical rod, supported by a base is a(n)

1. draper

2. mannequin alternative

3. dress form

4. two of the above

QUESTION 40

There are the “bread-and-butter” fixtures

1. t-stands

2. stock-holders

3. rear walls

4. aisle tables