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MBA599 Strategic Management

Module 1 Discussion

Evaluate three mission statements by completing Learning Exercise 2B of your text. Using the “Characteristics of a Mission Statement” identified in the table, identify (1) what you believe is the best of the three mission statements and (2) the one you find most inspiring and why. Post your response to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

MBA599 Strategic Management

Module 2 Discussion

Prepare EFE and CPM matrixes for Hershey Company. Use Mars and Nestle for competitors in the CPM.

Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions. Post your analysis and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT.

MBA599 Strategic Management

Module 3 Discussion

Prepare IFE and Financial Ratios for Hershey’s Company. For the Financial Ratios make sure to use the revenue statement and balance sheet in the exercise portion of the chapter.

Using the IFE and Financial Ratios, as well as your own analysis, describe how Hershey is performing internally. Make sure to use important details from your IFE and Financial Ratio results and your critical reflections to draw conclusions. Post your analysis and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT. Make sure to include key data from your exercises.

MBA599 Strategic Management

Module 4 Discussion

Complete the Strategies in Action; Assurance of Learning Exercise E of your text.

MBA599 Strategic Management

Module 5 Discussion

You will begin by creating a SWOT and a BCG matrix. For the SWOT, follow Steps 1-2 of the Learning Exercise in your text. Then, prepare a SWOT Matrix for Hershey’s Company. For the BCG, use the information in the Learning Exercise in your text to prepare a BCG matrix for Hershey locating each division where you believe it represents its position relative to market share and growth.

When complete with both exercises, write a short narrative (one page or less, double space) of your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work on Hershey. In addition, include your conclusions on the Hershey’s Company as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Hershey’s Company based on integrating the work from the above models.

MBA599 Strategic Management

Module 6 Discussion

Complete the Assurance of Learning Exercise of your text; “Ethics of Spying on Competitors.”

When complete, select the one ethical choice/example (from the list) that you struggled with in terms of determining whether it is ethical or not. Write a short narrative stating which scenario was the most difficult to decide, how you made you final decision.

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Module 8 Discussion

Complete the executive overview for your case. This should be limited to no more than two single-spaced pages. Post to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

Read your classmates’ executive overviews. Find one for which you completely understood the challenges for that company and the recommended strategy. Post what you saw valuable in terms of that student’s work. For your second post, find an executive overview for which you did not entirely understand the conclusions or strategic direction for the company. Ask a question or make a suggestion to your classmate on how to improve his or her overview. Post both responses no later than Sunday 11:59 PM EST/EDT.

Note to students: While Thursday and Sunday are deadlines for this work, the earlier in the module you participate the more you have to gain from learning from each other.

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