21 Jan • Neutrogena and Aveeno skin care products
Identify the value chain relationships that exist for Johnson & Johnson.
Consider whether there are cross-business opportunities for:
(a) transferring competitively valuable resources, expertise, technological know-how and other capabilities,
(b) cost sharing where value chain activities can be combined, and
(c) leveraging the use of a well-respected brand name.
Answer all questions.
See list of J&J diversification:
Johnson & Johnson
• Baby products (powder, shampoo, oil, lotion)
• Neutrogena and Aveeno skin care products
• Band-Aids and other first-aid products
• Women’s health and personal care products (Stayfree, Carefree, Sure & Natural)
• Neutrogena and Aveeno skin care products
• Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
• Prescription drugs
• Prosthetic and other medical devices
• Surgical and hospital products
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