22 Jan Has either airline’s position
MBAA514 Strategic Marketing Management in Aviation
Module 3 Assignment
Most Valuable Brands
Research the world’s most valuable airline brands for the most recent year available (Top 10 List).
Choose one airline and discuss the following:
What is the brand equity in terms of U.S. dollars?
Has either airline’s position on the list changed since 2017? Why or why not?
There are several methods for determining brand equity. Though you may not be able to determine with certainty, discuss how you think the airline’s brand equity was computed.
Next, search for the world’s top brands. Where does your airline place on the list?
Limit your paper to 300 words, excluding references (no cover/title page is necessary). After an introductory paragraph, you may respond in bullet format. Remember to cite your work in current APA style, including Times New Roman, 12-point font, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.
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