22 Jan Market Strategy
MBAA514 Strategic Marketing Management in Aviation
Module 3 Discussion
Market Strategy
Think back to your assignment last week on the Business Jet market. Share your findings with your classmate. In particular, be sure to address the market segment you chose as well the apparent strategic objective of each firm (growth and market share, profitability, or cash flow). Be sure to support your choice (briefly).
Your post should demonstrate that you can conduct a scholarly dialogue, and apply one or more concepts from your readings and the video with original analysis and interpretation in an efficient manner. Scholarly dialogue refers to a discussion within the context of the module content that can be justified, based upon critical thought and substantive rationale; the conclusion(s) should naturally follow the thought process.
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