23 Jan • Discuss ways you can improve

MKT501 Strategic Marketing

Module 1 Discussion

WEEK 1 DISCUSSION POST

Provide a brief description of the product/service with which you will work.

Visit US Framework and VALS™ Types and complete the following:

• Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish.

• Explain why you are targeting these segments. Provide three possible places to advertise to these audiences.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 DISCUSSION POST

Speaking the Right Language

Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media.

• Provide a brief description of your chosen product/service. (This should be used throughout class.)

• Select a competitor’s product or service and list at least three places where you found it promoted.

• Discuss how each promotion caught your attention.

• What made you notice this ad or placement?

• What type of appeal did the messages use to capture attention?

• Did you or will you buy the product because of the ad? Explain why or why not.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

MKT501 Strategic Marketing

Module 2 Discussion

Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings.

Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society.

WEEK 1 DISCUSSION POST

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.

The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person.

This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

WEEK 2 DISCUSSION POST

Finding the Perfect Message

Understanding the features and benefits of a product is essential to forming the overall marketing plan’s creative message. Brands use creative appeals to connect with the customer target markets. Product features transform into benefits for the customers to meet their wants and needs.

Provide a brief description of your chosen product/service. (This should be used throughout class.)

• Discuss how the product fits a lifestyle or psychographic.

• List two features of the product and assess how they transform into benefits for your target market.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

MKT501 Strategic Marketing

Module 3 Discussion

Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 1 DISCUSSION POST

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.

• Provide a brief introduction to the company with which you are working.

• Using the dimensions of service quality, develop a strategy to differentiate the company.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 DISCUSSION POST

Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure:

• Provide a brief introduction of the company with which you are working.

• Research distribution channel systems.

• Apply a distribution channel to your product enhance customer value.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

MKT501 Strategic Marketing

Module 4 Discussion

Trident Symposium International’s (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

WEEK 1 DISCUSSION POST

• Provide a brief introduction of the company with which you are working.

• Discuss what pricing objectives you would consider for your product/service.

• Identify the pricing objective and strategy you will ultimately choose and explain why.

This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

WEEK 2 DISCUSSION POST

• Provide a brief introduction of the company with which you are working.

• Discuss ways you can improve perceived customer value.

• Analyze how psychological motives help shape emotional benefits and customer perceptions of value.

• Analyze how the personality of an endorser shapes the emotional benefits of the product.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

MKT501 Strategic Marketing

Module 4 Reflection Discussion

Class is rapidly coming to an end. Reflect on what you are taking away from the class and what improvements you’ll make to the way you think about marketing management personally and as a professional.