11 Jan A: Yes, a personal or phone interview
Week 3 case study Objectives Interview: After completing your assigned readings for this week, interview someone who...
11 Jan Continuing either the
Week 3 homework Continuing either the Independent Auto Sales and Service (IAS) or Network Nutrition Distributors...
11 Jan Choose either the Independent
Week 1 homework Choose either the Independent Auto Sales and Service (IAS) case on page 16,...
11 Jan Building Customer Loyalty
Week 1 discussion DQ1 The Positive Impact of Customer Service How does good customer service positively affect both...
11 Jan Building Customer Loyalty
Week 7 discussion DQ1 Building Customer Loyalty What strategies can companies use to generate and develop customer loyalty,...
11 Jan Using Value to Exceed
Week 6 discussion DQ1 Using Value to Exceed Customer Expectations Explain how value and perceived value can be...
11 Jan Collecting Customer Feedback
Week 5 discussion DQ1 Collecting Customer Feedback How can companies collect feedback from customers, and how much data...
11 Jan Addressing Customer Turnoffs
Week 4 discussion DQ1 Addressing Customer Turnoffs What causes customers to become dissatisfied and turned off? How can...
11 Jan Talking to Customers on the Telephone
Week 3 discussion DQ1 Talking to Customers on the Telephone Choose one of the Action Tips in Chapter...
11 Jan Engaging Your Customers
Week 2 discussion DQ1 Engaging Your Customers Choose one of the Action Tips presented in Chapter 2 of...