05 Aug Emerging Technologies: ?In your readings this week you will learn?about?some existing and emerging technologies and how they can be?used?to improve marketing and the customer experience.? Choose one of the following technologies:??
Choose any two topics.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
See Content>Discussion Expectations for full instructions.
TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies:
- Artificial intelligence
- Chatbot
- Extended reality
- Voice marketing
Visit ANA Marketing Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company. 
Luis Alvarez / Digital Vision / Getty Images
TOPIC 2: Ready for Future Customers?PROMPT: Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
- Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
- Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0
- What are some changes would you recommend to reflect Gen Z and Alpha?
TOPIC 3: Ready for the digital future?PROMPT: Kotler et al. (2021) say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:
- How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.
- Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?
1
This question was first posted at collepals.com!
Collepals.com team will write this paper for only $10 a page
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.