01 Jan A __________ is a road map for the
MKT 421 FINAL EXAM 2016
A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
marketing dashboard
marketing plan
operation plan
mission statement
What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
The product life cycle refers to __________.
a concept that describes the stages a new product goes through from product concept to commercialization
the average life span of a product
a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline
a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline
Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the
ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______.
marketing channel
marketing tunnel
consumer market
distribution matrix
What is the marketing objective for the growth stage of the product life cycle?
maintain brand loyalty
minimize promotion
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