11 Apr Master Level Assignment NEEDS TO BE ACADEMICAL Select any company in the luxury services field,
Master Level Assignment NEEDS TO BE ACADEMICAL
Select any company in the luxury services field, and analyse its services marketing strategy in terms of:
- Promises made, how, to which segment (s), and why this/these segment(s).
- How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).
- Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.
- How would you rate this company’s service marketing strategy: bad, good, or
fabulous, and why.
Please do not forget to provide a brief description of the company and the sector in which it operates. You may/should do some research on the company to assist you in coming up with responses to the four questions above.
Length: minimum one half page, maximum one page, for each of the questions. It should be a word/PDF document, 12 font size.
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